They say that blood runs thicker than water. We couldn't agree more with that statement, especially when it comes to business ventures. Groundswell Surf Shop is a living example of what an "old-school" family run business is all about. Not only do all members of the physical family have a share - whether small or large, but staff members are considered as a part of the fam, especially those still with us since our doors first opened.
The shop is run by born and bred locals, so it's hard not to smile when one of your old school mates cruises in, asking for the latest Zigzag and a block of Mr Zogs warm water. We get so much joy from having such a loyal customer base and contributing to the community on a daily basis.
FOR THE SURFERS, BY SURFERS
We value Ballito - for what it was in the past, as well as what it will become in the future. We will however, always remember it for those quick walks down Surfers Lane for a daily surf check; and the buckets of surf-stoke provided by those lengthy right-handers at Bathers or those insane barrels at Bog. Surfing is our culture and it's what this shop is all about. Telling a foreigner which break to surf at low tide or where to grab a great cuppa with a view, is one of the things we enjoy most about being the hardcore surf shop on the North Coast.
Our involvement within the surfing industry goes deeper than just having an insane range of leashes. Groundswell has been responsible for running, hosting and sponsoring various surfing and skateboarding competitions, for the past 21 years. These events included the likes of Rosy Hodge and Jordy Smith, eager to take the title wins.
Recently, we have had the privilege of sponsoring the Ladies and Men's trophies for the Ballito Pro, presented by Billabong. The Groundswell family are involved in the event itself, as well as providing customer assistance to locals and international surfers alike. We're so stoked to be a part of such a rad, internationally recognized event.
SO NOW THAT YOU KNOW THE DEETS...
We would love to get to know you better. As a new local, holiday maker or international tourist - our aim is to provide you with excellent customer service and make you feel welcome in our small town of Ballito, with it's humble beginnings and bright future. A visit to our store is one that you won't regret, in fact... you'll keep coming back for more.